The following changes have been made to the First Access Visa® campaign.
Remove all instances of “Processing Fee” and replace it with “Program Fee”. The required disclaimer in emails under CTA’s should read: “If approved, just pay an $89.00 program fee to open your account and access your available credit.” This change affects a Bullet Point and all email creatives.
Updated Bullet Point:
-If approved, pay a Program Fee and you can access the $300 credit limit. (subject to available credit)
-APR for merchandise and cash has changed, continue to use “See Terms*”.
-Late Payment Fee is now “Up to $39”
-Returned Check Fee is now “Up to $39”
Please be sure that all email creatives reflect the language change. Updated creatives are now available to download. If you have custom creative, it too will need to be updated and sent to our team, so we can update our records. Send custom creatives to:(Susie Henderson)
As always, feel free to reach out to us with any questions.